Arshad Chaudhry

Our Philosophy
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Here we describe the standards by which we conduct our business and the commitment we bring to our clients.

Speaking at ABDN 2011 The Aiming High Event The Royal Armouries 1 April 2011

Speaking at ABDN2010 The Breaking Barriers event

Speaking at ABDN 2009

Our Standards

We pride ourselves on understanding the problems and opportunities in various sectors of business. We believe our clients are the most important asset of our company, and we are dedicated to serving your needs.

Text of speech - ABDN 2011

These last 3 years have been difficult, for most of us, but like our role models here tonight, we at ABDN have never flinched from doing things differently, from believing in ourselves. Standing still has never been an option, as times change, we have to reinvent ourselves. From those heady days in 1996 when we planted the seeds of The Asian Business Development Network to its metamorphosis into ABDN The Network of Influence, operating from West Yorkshire, South Yorkshire and The NorthWest, the evolution has followed our vision. The vision to inspire enterprise across communities, helping integrate rather than promote a segregated ghetto culture.  ABDN represents business, not any particular section of the community, and of course you will see when we come to the awards, we had over a 100 nominations of which more than 50% were from the indigenous business community. It also demonstrates that as times change, simple entrepreneurial flair does not always work, working clever, looking beyond your comfort zones is what our winners have done, and they have Aimed High when the going was tough.

The dynamics of business support have changed with the change of government. ABDN has reinvented itself, understanding fully that we have to provide sustainable viable and commercial support to business. The heydays of hand outs are over. Businesses have to be resilient in these difficult times, they have to manage their resources efficiently, have good financial systems in place which will help them to have the support of their banks. A key ingredient missing in many Asian businesses is the lack of good financial and management information systems.  Invariably we find that a large number of SME's particularly from the Asian community are still stuck in low growth retail markets. It is time for these businesses to change. Change has a  psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better. We must not allow ourselves to get into a rut, the only difference between a rut and a grave is their dimensions.

There is much to be proud about the BME communities who have made Britain their home. Voltaire said, “If there were only one religion in England there would be danger of despotism, if there were two, they would cut each other’s throats, but there are thirty, and they live in peace and happiness.” In spite of the knocks it has suffered in recent times Britain has thrived on multiculturalism. It has welcomed newcomers for centuries. It is a mixture of diverse ethnic groups, each with their own distinct culture language or religion; a fascinating mosaic of different people, different beliefs, different yearnings, different hopes, different dreams. The recent statement by Mr David Cameron, that multiculturalism has failed in Britain, has shaken the already crumbling confidence of the ethnic minority communities, particularly the 2 million Muslims who are the subject of the Prime Ministers ire. It is a travesty to put down the success, economic cultural and social, that the coming together of the multitude of nationalities has had on Britain, particularly over the past 50 years. Ghettos have evolved into thriving communities; Asian entrepreneurs have brought vigour and passion transforming the economic scene of the country. Those who arrived in the UK with little more than the clothes they were wearing are well established and prominent in business and professional life.

Our Commitment

We are dedicated to our clients. We believe in one word: excellence. We think this commitment shows in all our products and services.

With Larry Hurst Chairman IBM Europe Africa & Asia

In a generation or two we have witnessed the renaissance of decaying inner cities and an evolving social harmony. It was not until 9/11 and more so since 7/7 that cracks began to develop in the social fabric holding communities together, fuelled by the fear created by politicians for the sake of political expediency and aggravated by a media too willing to propagate Islamophopia.
Like many in this room, my dreams and aspirations and those of my children are intrinsically rooted in Britain. I have lived most of my life here and I will die here, my children born and brought up here have earned the right to be as British as Mr Cameron. How then can my prime minister fail to celebrate multiculturalism in my country and fail to heal the wounds perpetrated by patronising government policies?


I came to a drab old Britain, devoid of energy and colour, people used to go to bed at 6pm! Now I wake up at 4am to cheer England in the World Cup. And look around the room, this is a celebration of multicultural Britain today!


Over the past 13 years, we have endeavoured to inspire and to stimulate, to lead by example. As we Aim High this year I want to share with you the last stretch of my journey of life. I hope I can inspire you into believing in the impossible, each one of us has the ability to create history, to change our lives and of those around us. We simply have to believe that we have it in us to do so. And the power behind that belief is Faith. My life has been one of challenges, losing my son to cancer and diagnosed with cancer 11 years ago. Given 4 years to live, I enjoyed 10 years of a fascinating life, and then 2 days before last year’s ABDN dinner I had a relapse.  They tell me that it may be the end of the line for me. But just as 11 years ago, I know only God writes my destiny - I have that belief that this time too, inspite of all the odds I shall overcome the challenges.


The most authentic thing about us is our capacity to create, to overcome, to endure, to transform, to love and to be greater than our suffering.

It is courage that raises the blood of life to crimson splendour. Live bravely and present a brave front to adversity.


So often we look at a calendar of days as merely a symbol of the passage of time. We forget why we are on this earth. We forget that there is a reason for all of the pain and all of the struggle. We forget that we were put on earth to learn something. If everything were perfect in this life, we would never learn anything new. We would not be able to elevate our spirits through the events that happen to us.

And if there is a purpose in life there must be a purpose in suffering and in dying. But no man can tell another what this purpose is. Each must find out for himself, and must accept the responsibility that his answer prescribes. If he succeeds he will continue to grow in spite of all indignities.

So let us carry on looking at the stars, and beyond.

Arshad Chaudhry Strategic Solutions

Roundhay Chambers Leeds LS8 5AN England

Phone 0113 2481778 Fax 0113 2488088 Mobile 07956861976